Pure’N’Joy
You might ask: “What’s behind Pure'N'Joy Nutrition and what’s this logo is all about”?
My vision of nutrition is based on Torah, ancient and modern Jewish wisdom, with science. Food is a foundation (food-ation) of who we are “we are what we eat” and I believe that a balanced nutrition promotes health and prevents disease: “food is medicine”. Holistic nutrition aim for the best version of who we are, it includes a more conscious approach to food that considers its impact on health, the environment, human connection and the soul.
“Pure” stand for this wholeness, what food is really fitting us, a deeper “kashruth” aspect of the Jewish tradition. Educating ourselves with authentic Torah based texts, and evidence-based science fact to help you return to the source of holiness. I don’t recommend any diet, instead I will encourage you to consciously shift your lifestyle inspired by Jewish texts supported by clear scientific dietary guidelines.
The square represents stability, order, strength, and balance due to its four equal sides and right angles, which create a symmetrical and firm foundation. That’s my role to help you step up towards a better version of yourself. It does come inside a circle symbolizing wholeness, balance, and completion due to its continuous, endless shape. I believe in following an organic whole food plant based diet integrating few kosher animal products.
The concept of a "square within a circle" is from Rabbi Nachman’s master piece “Likutey Moharan” lesson 59 describes a method for achieving boy-mind-soul balance and self-reckoning seeking alignment between core values and life choices. That’s the path that I will take you on BH”!
And finally, the “joy” of life integrated into nutrition, keeping the pleasure of eating tasty food, flavors and colors following your desire along the way with. A joyful lifestyle where coaching sessions are exciting, fun, efficient and within a friendly atmosphere. A constant thread while working together as a team to reach your goals!